Direct Mail

Direct mail is a great way to deepen customer loyalty and increase front-of-mind awareness. Duplicates INK specializes in creating successful and affordable direct mail campaigns that “wow” your customers and prospects. Plus, we have the staff, equipment, and mailing knowledge to take your direct mail campaign from concept to completion.

Eye-catching design, crisp production, and efficient, low-cost mailing are essential to the success of your direct mail campaign. This is why we offer a variety of direct mail solutions for your business, including: postcards, letters and brochures. We also offer list processing (purchasing targeted mailing lists for your business), bar-coding, packaging, delivery & bulk postage services.

If you haven’t thought about direct mail until now or you are weighing different marketing mediums within your marketing budget, we want you to know that we are here to help your business be successful. Whether you are planning a one-time mailing for the holidays or a consistent quarterly mailing schedule, we are here for you today and we’ll be here for you tomorrow. We have specialized in Conway and Myrtle Beach direct mail services for over 17 years and as we continue to grow throughout South Carolina and abroad, we will always maintain the high level of perfection you have come to expect when hiring Duplicates INK.

Did you know direct mail is great for targeting and personalizing your marketing message to your existing and potential clients? You choose what you want to say, how you want to say it, where it is delivered (to your recipient’s home or business), when it is delivered and the manner in which it is delivered (what type of packaging or printing methods you choose). How may marketing mediums out there can do all that at such a cost-effective price per recipient?

Direct mail is also great because it offers optimization, analysis and accumulation – which are all important aspects to any direct mail campaign and can especially be beneficial for a marketing manager or marketing research specialist. Direct mail offers optimization because of the accountability built into direct mail campaigns, which allows you to test your messages and recipient lists prior to rolling out a full-scale direct mail campaign. Direct mail offers campaign analysis benefits because for most direct mail campaigns, the sheer number of recipients allow for statistical analysis. Imagine having to pay for 1,000 ads to see if a campaign works? This would also allow for analysis, but at a heavy cost. One of the most important aspects of direct mail is accumulation. Accumulation allows for responses and non-responses to be tracked & added and subtracted from future mailing lists. This is incredibly beneficial so that you do not have to purchase an additional mailing list. And, the more direct mail campaigns you roll out, the more targeted and specific your list will get.

Direct mail is time-saving and cost-effective. The amount of people reached in the short amount of time it takes to approve a layout and mailing list is highly cost-effective for businesses. It is especially beneficial for those who are short-staffed or for small businesses with limited employees who simply can’t cover the same area the mailing list would reach as effectively. For this reason, direct mail can also be seen as a type of lead-capturing sales tactic for businesses who use direct mail effectively.

When you are thinking of hiring a direct mail company, we hope you will think Duplicates INK!